July 2015
Volume 57 Number 7
 
Cover
A Look at the Present and Into the Future of Potable Water Treatment
by Peter S. Cartwright, PE  Pages: 28 -
Water. Along with air, it is one of the two most critical components for life. This discussion is focused on water, how it is used, abused and taken for granted.   read more
 
Features
California Drought Prompts Innovative Water Reuse for Highway Construction
by John Meland
The San Diego Freeway (I-405) in southern California is one of the most congested freeways in Los Angeles County, carrying more than 300,000 vehicle trips daily on some sections.  read more
 
Purchasing Groups Are a Vital Tool for All Independent Business Owners
by Steve Husome  Pages: 38
If you are a small-business owner you need to consider joining a purchasing/ buying group to grow your business and stay competitive in your marketplace.   read more
 
Four Reasons Residential Salespeople Fail
by Thomas Cooksey  Pages: 42
Recruiting, interviewing, hiring and training in-home residential salespeople in the water treatment industry is an activity filled with risk.   read more
 
Mobile Access: Why Water Dealerships Need to Optimize
by Dale Filhaber  Pages: 44
According to Google, 84 percent of consumers use search engines to gather information for local purchases. We all log into our cell phones for all sorts of information, from finding restaurants, to...  read more
 
Web Exclusive
Columns
Dealer Prolife: McBride’s Water Advantage Takes On Small New Hampshire’s Big Water Issues
by Denise M. Roberts  Pages: 46 read more
 
Executive Insight: H2O International’s Ivan Molina on Water Purification and Survival Expeditions
by Denise M. Roberts read more
 
Water Matters: Contaminant Reduction Claims Requirements – POU RO Systems
by Rick Andrew  Pages: 54 read more
 
On Tap: POU Water Filtration Saving Lives in California
by Kelly A. Reynolds, MSPH, PhD  Pages: 58 read more
 
Viewpoint: Is a drought good news for dealers?  Pages: 10 read more